OUR CORE VALUES

GO THE EXTRA MILE

We always go the extra mile for customers, our company & its community. We strive to always over-deliver and exceed people’s expectations at everything we do and we do so with enthusiasm.

We understand that going the extra mile for people is what results in word of mouth, which is the driving force behind real growth. We strive to WOW people with our outstanding customer service… It’s not just something we say, it’s something we do and our daily actions reflect this.

LEAD FROM THE FRONT

We understand that there is literally no other way to lead than from the front. We cannot lead if we are not willing to do the hard yards ourself first. We cannot teach or expect anyone to follow our lead if we haven't done the work ourselves and set the standard on what to do and how to it can be done.

BE DISCIPLINED

We are self-motivated to stay on-task and get the job done. We are driven and focused on the company and its progress, from the big picture all the way down to the finite details of every task we take on. We are strong enough to hold ourselves accountable and we can be relied on to consistently get the job done above the expectation set for us as we believe that being disciplined is the only true way to becoming successful.

ACCEPT RESPONSIBILITY

We always accept full responsibility for our actions and performance. When we identify an issue or are given a task, we own that issue or task and see it through to its completion. We don’t shift blame. Nothing we are aware of is ever someone else’s fault; we always take it fully upon ourselves to make it right.

BUILD POSITIVE & FUN RELATIONSHIPS

We work to build positive and fun relationships both inside and out side of our walls. Quality, positive relationships are what successful businesses and successful people thrive on.

Consistently making efforts to build strong relationships with everyone we encounter creates strong bonds and friendships and ultimately creates lifetime customers and loyalty to the brand. We can lose a customer, but we can never lose a friend.

ALWAYS BE LEARNING

We are always learning and striving to better the company and ourselves. We may not always be the most experienced person in the room but we believe in taking the time to learn things on our own to better ourselves personally and improve our performance and in turn share this knowledge with our clients. We know that learning is essential to growing and that our personal growth and performance have a direct impact on the community’s growth and performance. We work to get better everyday and constantly push ourselves for personal progress so that we are in the best available shape to help you reach your goals.

WE BELIEVE

We believe in the big picture, the direction we are all collectively going and exactly what needs to be done to get there. We believe in everything that True Phorm stands for, including these core values, and live by them both inside and outside of our gym… it’s who we are fundamentally at our core … and we believe in that.